Tutored e-Learning path: The fundamentals of marketing

Marketing & Innovation

Duration:
7 hours over 2 months

E-Tutoring

Der Willkommenssanruf
ermöglicht es den Teilnehmern, ihren persönlichen Betreuer kennen zu lernen und mit den Modulen Ihres Trainingsplans zu starten

Die Erinnerungs-E-Mails im Nachgang
erinnern den Lernenden an die bewährten Praktiken und die Zeitplanung seines Lernablaufs.

Die Abschluss-E-Mails im Nachgang
sollen den Lernenden über das Ende seines Trainingsplans informieren und ihn ermuntern, eine Überprüfung des Trainings durchzuführen und einen Aktionsplan zu erstellen.

Personalisierte Anleitung
von unseren Betreuern per E-Mail, um die Teilnehmer Schritt für Schritt zu unterstützen.

Alle e-Learning Solutions by Cegos® Leistungen

Aimed at managers and non-marketing specialists, this e-Learning path will allow participants to very quickly gain a comprehensive and up-to-date picture of the marketing process and discover the fundamental skills required in marketing.
Strengths: share the marketing culture with every department within a company to encourage every employee to create value.

For whom?

Managers and other non-marketing professionals

Operational objective

  • Acquire an understanding of marketing and take part in a company's marketing strategy.

In concrete terms you will be able to...

  • Understand the role of marketing.
  • Identify a company's marketing challenges.
  • Pinpoint the key steps in the marketing process.

Every podcast episodes will be available soon.

 

Programme

1. Podcast episode:
The specific characteristics of the marketing process compared to commercial and production processes

2. e-Learning module:
The marketing process

  • Identifying and gathering data for analysis, to provide a relevant assessment.
  • Recommending campaigns and creating a marketing plan that supports your strategy.
  • Using managerial and results monitoring tools.

3. e-Learning module:
The SWOT analysis

  • The pitfalls to avoid.
  • Identifying the key success factors in your market.
  • Assessing the strategic capacity of the company.
  • From analysis to recommendations using the SWOT matrix.

4. e-Learning module:
The marketing plan

  • The marketing plan in corporate strategy.
  • Objectives and actions of the operational marketing plan.
  • A standard marketing plan.

5. e-Learning module:
The marketing mix

  • The 5 components of the marketing mix.
  • Keeping the marketing mix consistent with positioning.
  • Creating value for customers through the marketing mix.
  • Key success factors.

6. Podcast episode:
Decoding advertising

7. e-Learning module:
The communication strategy

  • Target audience of the campaign.
  • Setting the objectives.
  • Message characteristics.
  • Choosing the appropriate vehicle.
  • Copy strategy as a link to the communication agency.